**Unfortunately, my camera is broken! Since money is tight right now, I don’t know when I’ll be able to get a new one. Personal images/swatches will be up ASAP, but that could take a while. I’m so sorry for and disappointed by this inconvenience. Thank you beauties for being patient with me in the meantime.
I was curious about Almay products. I’ve seen the line loads of times at the drugstore, and wondered what they were like. I know they’re supposed to be gentle and great for sensitive skin, but I hadn’t heard anyone rave about this or that from Almay. So I decided to some detective work myself, and test out their new(ish) Softies Eyeshadow in the shade Honeydew.
I picked up Honeydew because I thought it would be this gorgeous green. While it looks like a lovely cool melon green with gold shimmer in the pan, that’s not what the reality is like at all. On the eye, it’s large gold glitter. That’s it. The green is nearly imperceptible, but there, on a swatch, but there’s nothing mildly green about it on the eye. Granted these do claim to give “a sheer wash of color,” but sheer doesn’t mean invisible, and there was no color, definitely not the “pure color” they promised. (1/5)
While there was little to monitor, the gold shimmer that made it onto the eye stayed in place, with and without primer, for a full 8 hours. I didn’t have any issues with fallout. (5/5)
To the touch, this shadow feels smooth but less soft. It’s not dry, but it’s not as blendable or buttery as my nicer shadows. It swatches sheer, but goes on even less visible. There’s no pigment here. The glitter/shimmer stays put, but it’s subtle, and doesn’t add any brightness or lift to the eyebrow/inner corner, so I wouldn’t even recommend it for a highlight. (2/5)
The product comes cased in a sleek, matte light black compact, with a mostly round shape (the bottom right edge is squared off). The ingredients and shade name are typed on the back, but it doesn’t actually say “Softies” anywhere on the packaging. It’s nice looking, especially for drugstore. It feels light, but not super cheap (although I don’t think it could survive much in terms of drops). The packaging is smooth and flat, so these are very easy to store (face up or on it’s side), and if you’re into depotting, I imagine this format won’t give you too much trouble. (4.5/5)
This shadow contains 0.07 oz of product and retails for $4.99 USD. That is both more product for less price than average, although I’d say it’s on par with other drugstore brands. (You’re getting 0.02 more oz for 3 times less than what you’d pay for a MAC shadow). However, I would recommend literally any other eyeshadow I’ve tried than this. I love a bargain as much as the next girl, but it has to be worth something still. And I don’t think this product provides any bang for any amount of buck, no matter how inexpensive. (3/5)
I wouldn’t say I’m fussy with shadows–I can usually find some way to work them and get great use out of them. The only way I see Honeydew working is maybe as a highlight. But even then, it’s too dull for the eye and too shimmery for the face. I hate to say it, but I see this as one product I feel I can do nothing with. I had high hopes for Almay’s new shadows, but this left me totally underwhelmed. (1/5)
Save your money. I don’t think this particular shade is worth it, and I’m not exactly dying to go out and try the others in the line. There’s no pigment, and while the staying power on the glitter is good, I don’t have much use for wild shimmer. If you’re craving a pigment packed shadow, or natural eye highlight, you won’t find it here. (2.75) D+
Almay products are available at drugstores and Ulta.
-Almay formerly sold their products in China, but as of this year has pulled out of the Chinese market for financial reasons. It’s not publicly known yet if they’re “truly” cruelty-free now, and as always, I leave that decision up to the consumer.
-This product was purchased by me.
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