Shiro Loose Eyeshadow in Heaven Nor Hell Review

Image via Shiro Cosmetics

Next in my review of Shiro’s The Notebook Collection is the “velvety, shimmery, gunmetal grey” Heaven Nor Hell. This is a pretty accurate description; I saw it as a steely, gunmetal blue-grey. It definitely has that cool, clearly blue tone to it. This is a frosty shade with no glitter, but it looked more frosty without a base. Over Urban Decay Primer Potion, it looked softer and more like a satin.
UDPP was not the best base for this shade, though. I found it made the application of HNH a bit difficult, although I was able to smooth it out and get it even. This shade did go on vibrantly and opaque, though. It also blends easily, and I can say I don’t have any other shades like this. 
I’m happy to report that this is another winner from Shiro-I achieved flawless wear for a full 8 hours. Once the shadow dried down after blending, it didn’t budge. It looked exactly the same as when I first applied it, no creasing (even though I used mine wet), no fading, no fallout, no problems. 
As I’ve mentioned in all my Shiro reviews, the products come in a variety of sizes, and mine are the “medium” 1 gram jars. They’re very small, circular, clear plastic, with a sifter included and a screw-on lid. The lid can take a bit of getting used to (you have to press down on it, then twist it shut, not screw it from the top, down) but they tend to stay sealed and keep the product in there. Although depending on your storage and application methods, the lids can get a bit messy. 
But, because Shiro is an indie brand, they’re able to put out excellent quality like this at a very wallet-friendly price. My medium size jars only cost $3.50 each (a full size of one is only $5 USD). And because I purchased the whole collection at once, I was able to utilize the sites offer and get a 10% discount. Shiro is a great brand for many reasons, including the fact that they understand that a person-like me-may be tempted to buy a whole collection based on what inspired it (in this case, it was one of my favorite anime) and they continuously offer the “buy the whole collection, get 10% off” deal, for nearly any collection you want. There’s no size limit, either, as in, buy the sample bags, the 1g jars, or the full size, you still get 10% off when you buy the whole shebang together.
Not to mention what else makes this brand top-notch: shipping was considerably quick (my order was in my mailbox in less than 2 weeks), and the founder, Caitlin Johnstone, included a hand-written note thanking me for my order, and she even threw in some candies and 2 sample shadows, just to say thanks. That’s what I love about indie brands, they really put their heart, passion, and appreciation in every product they make. Also, as is de rigueur with indie brands, all of Shiro’s products are affordable, cruelty-free, vegan, and hand-made. The only downside is, they’re only available online.
Color: 4/5

Wear: 5/5 
Formula: 5/5
Packaging: 3/5
Price: 5/5
Wow Factor: 4/5
Overall: 4.3 (B+)
Recommend: Yes, Heaven Nor Hell is a great, unique shade that would look awesome as an alternative to black for a nighttime smoky eye, or as an accent color. The only thing really knocking this shadow’s grade down is the packaging, which I find frustrating.

Shiro Cosmetics are available for purchase at

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